Why the World’s Most Influential Companies Are Selling on eCommerce Websites
Vice News editors are covering the world’s most influential companies.
This article was originally published on October 11, 2018.
Read moreAdvocates and analysts are calling on Amazon to release more information on the number of deals it’s sold for on ecommerce websites.
The company has been accused of using deceptive marketing tactics to sell more items on its website than it actually sells them for, as well as misleading consumers into thinking they were buying from a retailer when they were actually paying for an item on Amazon.
It’s the latest example of Amazon’s dominance in the online retailing industry, which is estimated to be worth $3.3 trillion.
The problem with this kind of deception is that it doesn’t actually change the fact that the products are being sold to the wrong people, according to Peter Vessenes, director of the Consumer Marketing Research Institute at Ohio State University.
“I would say that 99.9% of the time when a retailer uses this kind a deceptive tactic, they’re actually just selling to someone that’s already there.
If they’re selling a product, they want to sell to the customer that they already know,” he told Vice News.”
This is an example of a company that’s not really trying to sell any new products or any new services, it’s just trying to convince consumers to buy from them,” he said.
Vessenes said Amazon has used these tactics to trick customers into thinking it’s selling a higher-quality product than it is, even if the company actually has less.
“In other words, Amazon has made it seem like the retailer is selling more quality product, when actually they’re doing less than they’re trying to,” he explained.
“The other thing to understand is that in most cases, the buyer is already buying a product that’s in the store, and that’s how Amazon is deceiving consumers into buying from them.”
Vessnes said Amazon should disclose how many deals it has sold on its sites to date.
“It should be like a real-time, monthly or yearly report,” he added.
A spokesperson for Amazon did not respond to requests for comment on this story.
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